影響外銷方式選擇的內(nèi)外因素
影響外銷方式選擇的內(nèi)外因素 |影響因素一覽表 |一　般　適　合 | | |代理商 |許可貿(mào)易 |自設海外|股權投 |服務合同| | | | |分支機構|資 | | | | | | |生　　 | | | | | | |產(chǎn) | | |海 |銷售潛力小 |＊ |＊ | | | | |　 | | | | | | | |外 | | | | | | | |　 | | | | | | | |目 | | | | | | | |　 | | | | | | | |標 | | | | | | | |　 | | | | | | | |市 | | | | | | | |　 | | | | | | | |場 | | | | | | | |　 | | | | | | | |因 | | | | | | | |　 | | | | | | | |素 | | | | | | | | |銷售潛力大 |＊ | |＊ |＊ | | | |自由競爭 |＊ | |＊ | | | | |寡頭壟斷競爭 | | | |＊ | | | |營銷基礎設施差| | |＊ | | | | |營銷基礎設施好|＊ | | | | | | |生產(chǎn)成本低（國| | | |＊ | | | |外） | | | | | | | |生產(chǎn)成本高（國|＊ | | | | | | |外） | | | | | | | |限制進口政策 | |＊ | |＊ |＊ | | |自由進口政策 |＊ | | | | | | |限制投資政策 |＊ |＊ |＊ | |＊ | | |自由投資政策 | | |＊ |＊ | | | |地理距離小 |＊ | | |＊ | | | |地理距離大 |＊ |＊ | |＊ |＊ | | |經(jīng)濟活躍 | | | |＊ | | | |經(jīng)濟停滯 |＊ |＊ | | |＊ | | |外匯管制嚴 |＊ |＊ | | |＊ | | |外匯管制松 | | | |＊ | | | |匯率下降 | | | |＊ | | | |匯率上升 |＊ | |＊ | | | | |文化差異小 | | |＊ |＊ | | | |文化差異大 |＊ |＊ | | |＊ | | |政治風險小 | | |＊ |＊ | | | |政治風險大 |＊ |＊ | | |＊ | |[pic] | |本 |市場大 |＊ | | |＊ | | |國 | | | | | | | |市 | | | | | | | |場 | | | | | | | |因 | | | | | | | |素 | | | | | | | | |市場小 |＊ | |＊ | | | | |自由競爭 |＊ | |＊ | | | | |寡頭壟斷競爭 | | | |＊ | | | |生產(chǎn)成本低（國|＊ | |＊ | | | | |內(nèi)） | | | | | | | |生產(chǎn)成本高（國| |＊ | |＊ |＊ | | |內(nèi)） | | | | | | | |出口促銷力量強|＊ | |＊ | | | | |對在海外投資的|＊ |＊ | | |＊ | | |限制 | | | | | | |[pic] | |企 |差異產(chǎn)品 |＊ | | | | | |業(yè) | | | | | | | |內(nèi) | | | | | | | |部 | | | | | | | |因 | | | | | | | |素 | | | | | | | | |標準產(chǎn)品 | | | |＊ | | | |服務密集產(chǎn)品 | | |＊ |＊ | | | |技術密集產(chǎn)品 | |＊ | | | | | |需作稍微更改的|＊ | | | | | | |產(chǎn)品 | | | | | | | |需作大的更改的| |＊ |＊ |＊ | | | |產(chǎn)品 | | | | | | | |資源有限 |＊ |＊ | | | | | |資源豐富 | | |＊ |＊ | | | |參與較少 |＊ |＊ | |＊ | | | |參與較多 | | |＊ |＊ | | 注：　表中標有“＊”記號的為適于采用某種營銷方式的情況。
影響外銷方式選擇的內(nèi)外因素